Podcast inspired by the UTSC Women in Business Association pandemic – The Varsity



Featuring businesswomen from the business world from the University of Toronto, RadioHer is a podcast created by the Women In Business Association (WIBA) at UTSC. It covers a variety of topics, such as career development, wellness, student entrepreneurship, and job search advice. The project was born out of WIBA’s desire to create a podcast featuring amazing businesswomen.

University spoke with WIBA President Parsa Mahmud about the origins and intentions of RadioHer.

Successful season

The trailer for the podcast aired on October 17, and its final episode was released on February 8. In each 15-20 minute episode, listeners can expect to hear the advice and personal experiences of a new guest, each with their own unique perspective.

WIBA members have worked hard throughout the school year to produce inspiring content by women for anyone interested in pursuing a business. In an email to University, Mahmud wrote that the purpose of the podcast is to represent women studying different management specializations including marketing, human resources, strategy, international business, finance, economics and accounting.

Each guest on RadioHer is either a current student or a former student currently working in one of these fields. “They were all inspiring in their own way, with diverse experiences, stories and ideas to share,” Mahmud continued.

Creating COVID-19 Connections

The idea for a podcast first came to Mahmud at the start of the school year. “I started to think about digital initiatives that could continue to engage and interest the student body in the midst of the pandemic, ”she wrote. “As face-to-face events were no longer possible, I wanted to generate other ideas that would be just as meaningful and unique. ”

WIBA Events Director Freni Jivani took care of the logistics and brainstormed ideas on how to market RadioHer. During the pandemic, Mahmud wrote that WIBA discovered “the importance of growth [its] online presence and including more unique initiatives to empower and engage other women at UTSC. According to Mahmud, the podcast was “a perfect creative medium” for them to do just that.

Mentoring through your headphones

One of the main objectives of RadioHer is to share the experiences of sophomores and alumni with younger ones. “Everything being virtual, many freshmen have lost the opportunity to network and learn about the challenges and successes of other students in their program, ”said Mahmud..

Through the podcast, students have the opportunity to listen to guests such as Anika Lee – a fourth-year management and marketing student – and Faiza Naeem – a recent UTSC Bachelor of Business Administration graduate specializing in management and economics.

“This podcast gives students a better understanding of different areas, whether it’s excelling in specific courses or looking for co-op placements, helps students plan their careers and find their niche,” Mahmud continued.

The subject of cooperative internships is a recurring theme throughout RadioHer. “The cooperative process is difficult; from obtaining a position to entering the workplace to finally end on a good note, ”she wrote. “Listening to the experiences of others can be both enlightening and encouraging. Mahmud hopes these tips will help students become more confident and proactive, allowing them to get the most out of their cooperative experience.

De-stigmatize conversations about mental health

Another recurring theme in RadioHer is mental health. The podcast covers topics that include school anxiety and the importance of time off work for your mental health.

Dialogue first and foremost gives us opportunities to correct the stigma, ”Mahmud wrote. “These conversations that include advice or information on how to improve or take care of our mental health and well-being can benefit everyone, whether we struggle with occasional mental health issues or more serious. ”

COVID-19 has added to the mental health challenges of many students who work from home and live with disconnection and uncertainty. “I thought it was important to include this theme in the podcast episodes to remind everyone that high feelings of grief, anxiety and stress are normal responses,” she said. for follow-up. “We’re in the same boat and there are ways to make our days a little better.”

“If she can’t see it, she can’t be”

The goal of WIBA is to “enable women to start their professional careers”. According to the podcast trailer, RadioHer lives up to this goal by giving listeners “a solid dose of female power” by “showcasing bold, motivated and compassionate women.”

Asked about the importance of being represented in her field, Mahmud replied, “Women become more independent and more confident when they see so many successful women flourish in their careers. When there is greater visibility… in the industry, it is truly empowering and inspiring for girls and women, especially those who are successful in fields long dominated by men.

“In short, role models are the key to diversity,” Mahmud continued. “There’s a saying, ‘If she can’t see it, she can’t be,’ which pretty much sums up the importance.”

You can listen RadioHer to Spotify, Anchor, Where Google Podcasts.



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